Case Study; Advised Qatar Media on the acquisition of Gulf Film and Grand Cinemas
Del Canto Chambers advised Qatar Media on the acquisition of Gulf Film and Grand Cinemas, making it the largest film distributor and cinema operator in the Middle East under the Novo Cinema brand.
The Commercial Driver
The government-owned Qatar Media Services, wished to continue its regional expansion in the entertainment arena throughout the Middle East.
We advised on its acquisition of UAE-based Gulf Film, the main arab speaking film-distribution company and Grand Cinemas, the region’s leading cinema chain with 158 cinema screens, creating the leading film distribution and cinema chain in the Middle East.
How Del Canto Chambers delivered value
We established the governance structure, framework, policies and procedures, compliance and internal audit protocols for the holding company, as well as arrangements with the subsidiaries and joint ventures in the different GCC.
We also assisted with an inventory of all the films in Arab language distributed by the company which helped determine the value of the Intellectual Property of the transaction for balance sheet purposes.
We visited the main film studies and film festivals, including contacting the Big Five major film studios – Walt Disney Studios, Warner Bros., Universal Pictures, Columbia Pictures, and Para-mount Pictures, agents and other producers to renegotiate distributor agreements in the Arab language as well as to study co-productions.
Designed a franchise structure to rename the cinema theatres under Novo Cinema brand, coordinating the creation of the operational manuals, policies, procedures, Intellectual Property usage and protection. Also advised on the legal and tax implications for both franchisor and franchisee.
Now successfully operating under the franchise Novo Cinemas, as part of its strategic growth plan in the region, it is the largest cinema chain in the Middle East.