Diario AS Case Study
The Commercial Driver
The Diario AS Case Study, the largest sports newspaper in the Spanish-speaking world, wanted to increase its global reach in an on-going effort to deliver the best sports news to the widest possible audience. In particular, AS wanted to target the Arab region in time for the 2022 FIFA World Cup, held in Qatar. Del Canto Chambers represented AS, in a joint venture between Grupo PRISA and the Qatari media group, Dar Al Sharq.
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How Del Canto Chambers delivered value
With our in-depth knowledge of both the Spanish and Arab cultures, as well as our sector expertise in advising global media operations on their growth strategies, we were in a unique position to advise AS on its negotiations with Dar Al Sharq.
Utilising legal teams in both Del Canto’s Spanish and Qatari offices we facilitated and presided over negotiations, managing cultural differences and handled all the legal and commercial administration for the deal.
The Result
AS Arabia was the portal created from the joint venture, and became the leading sports outlet in the Arabic language world, bringing sports information to 25 countries in the Middle East and North Africa. The deal massively increased Grupo PRISA’s Arabic readership and associated advertising revenue.
“Today is an historic day, with the signing of this agreement with Dar Al Sharq. We’re taking another step in the international development of the AS brand, with what will be a successful project“,
Manuel Mirat, Chief Executive Officer of AS.
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